Rouleur
Matt East grew up in the Yarra Valley and worked alongside his father in the family vineyard from a young age. He dedicated 10 years to grape growing with a focus on Pinot Noir and made wine in the shed growing up. He further honed his skills in local wineries during vintage and eventually left the Yarra Valley to study, travel and pursue a career in the broader wine industry.
As a keen cyclist all his life, Matt’s love affair with the bike matches his passion for making wine from exceptional sites across the Yarra Valley and elevated, alpine climbs of the Whitlands High Plateau. Rouleur (noun – Roller) was inspired by vineyards Matt discovered while riding – chance meetings with growers and local people that helped turn dreams into reality.
All Rouleur fruit is handpicked and sorted. White grapes are largely pressed as whole bunches, to new and old larger format oak. Variety dependent, Matt opts for subtle use of skin contact during fermentation, particularly with his Pinot Gris, a standout wine in the range. The Rouleur reds are mostly fermented with whole berries intact, while whole bunches are used in varying degrees when site, vintage and style dictate accordingly.
